“We’re excited to be among the first of Twitter’s cannabis advertising partners and be able to engage customers more directly,” PAX Vice President of Marketing Luke Droulez said in a press release. ![]() Other companies that make cannabis accessories like PAX - which is an industry leader best known for its vaporizers - have also started advertising their devices, per Marijuana Moment. Twitter’s new move policy has been widely cheered by the industry, and already, companies have begun to take advantage of this new update.Īccording to Reuters, the medical and recreational cannabis provider Trulieve Cannabis Corp has launched a multistate ad campaign on Twitter. Twitter made it clear that advertisers are liable for ensuring that they are in compliance “with all applicable laws, rules, regulations, and advertising guidelines.” A Possible Growing Trend Additionally, there are bans on making claims “of efficacy or health benefits” as well as false or misleading claims. For example, they cannot target ads for people under 21 - nor can they show people using cannabis or under the influence. There are also rules about what these companies can show. Most significantly, companies are prohibited from running ads that promote the sale of cannabis, with the exception of “ads for topical (non-ingestible) hemp-derived CBD topical products containing equal to or less than the 0.3% THC government-set threshold.”Īs far as what advertisers can show, Twitter did not explicitly say, but it has been reported that they will be allowed to promote their brands and provide informational content.īeyond that, all advertisers “must be licensed by the appropriate authorities,” authorized by Twitter, and they can only advertise in locations where they are licensed. The company, however, did include a number of restrictions under the new policy. ![]() The decision makes Twitter the first social media platform to allow cannabis ads in the U.S., where it is legal in nearly half of all states but not at the federal level. Twitter announced Wednesday that the company is changing its policies to allow cannabis companies to run ads on the platform. ![]() Industry leaders hope the move will encourage other platforms to change their policies on cannabis advertising.
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